Article ID: | iaor1989542 |
Country: | United States |
Volume: | 19 |
Issue: | 5 |
Start Page Number: | 31 |
End Page Number: | 44 |
Publication Date: | Sep 1989 |
Journal: | Interfaces |
Authors: | Mobasheri Fred, Orren Lowell H., Sioshansi Fereidoon |
Keywords: | forecasting: applications, planning |
After a review of its forecasting record for the prior two decades, Southern California Edison Company became convinced that traditional forecasting methods were inadequate, and it adopted the techniques of scenario planning to develop its resource plan. Scenarios were created, their implications were evaluated, and strategic responses were developed.