Article ID: | iaor19961695 |
Country: | Netherlands |
Volume: | 67 |
Issue: | 1 |
Start Page Number: | 1 |
End Page Number: | 12 |
Publication Date: | Jun 1993 |
Journal: | European Journal of Operational Research |
Authors: | Weber Martin, Borcherding Katrin |
In multiattribute decision making the derivation of weights is a central step in eliciting the decision maker’s preferences. As in other measurement tasks, weight judgments can depend on a variety of different factors. In the present survey the paper reviews those studies that investigate behavioral influences on weight judgments. These results from descriptive research are of importance for the prescriptive use of decision anaysis. Only if the paper knows about behavioral influences might it be able to avoid or reduce them.