On Manufacturing Competitive Priorities: Trade-offs and implementation sequences

Literature on Manufacturing Competitive Priorities has evolved considerably in the last few years but it still has some points about which a consensus has not been reached related to (1) the dimensions that should be considered and what their main elements are, (2) the existence of trade offs amongst them and (3) the proposition of a specific sequence of priorities to be implemented over time by the firms. The authors aim to discuss those issues in this work in a preliminary manner, considering theoretical models and field research presented in the literature and two pieces of empirical research carried out recently in some firms of the state of São Paulo. Reports and empirical data have shown that even if it were possible to conceive a generic sequence of Competitive Priorities in the long run, and even if it were possible to define qualifying levels for those priorities in a certain competitive situation, the formulation of Manufacturing Strategy will always require the choice and definition of which priorities should be established in the short and medium run by considering the Competitive Strategy of the firm and the strongest and weakest points of its Manufacturing Function.