Planning for quality in the service area and critical factors for success in new enterprises

Planning for quality in the service area and critical factors for success in new enterprises

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Article ID: iaor1996865
Country: Brazil
Volume: 2
Issue: 1
Start Page Number: 97
End Page Number: 108
Publication Date: Apr 1995
Journal: Gesto & Produo
Authors:
Keywords: measurement
Abstract:

The authors suggest some tools to contribute to the development of small and medium businesses in the service sector. They call attention to the development of an Operation Strategy as a tool for survival in the business. The article also covers the personal character of the successful entrepreneur.

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