| Article ID: | iaor1996865 |
| Country: | Brazil |
| Volume: | 2 |
| Issue: | 1 |
| Start Page Number: | 97 |
| End Page Number: | 108 |
| Publication Date: | Apr 1995 |
| Journal: | Gesto & Produo |
| Authors: | Filho Tupanangyr Gomes |
| Keywords: | measurement |
The authors suggest some tools to contribute to the development of small and medium businesses in the service sector. They call attention to the development of an Operation Strategy as a tool for survival in the business. The article also covers the personal character of the successful entrepreneur.