Policy Deployment and Management by Objectives: A comparative analysis

Brazilian reality and the velocity of the diffusion process of the Total Quality Management model and its techniques have given rise to some complexities. Among them is the difficulty that top management has in making the Total Quality Managers actually achieve the desired objectives due to this implementation. This paper aims to open the discussion of the Policy Deployment method as an alternative to deal with these problems, in opposition to the more traditional and generally well known Management by Objectives.