Ascending bid auctions with behaviorally consistent bidders

Decision makers whose preferences do not satisfy the independence axiom of expected utility theory, when faced with sequential decisions will act in a dynamically inconsistent manner. In order to avoid this inconsistency and maintain nonexpected utility, the authors suggest the idea of behavioral consistency. They implement this notion by regarding the same decision maker at different decision nodes as different agents, and then taking the Bayesian-Nash equilibrium of this game. This idea is applied to a finite ascending bid auction game. The authors show the condition for the existence of an equilibrium of this game, and they also characterize the equilibrium in those cases when it exists. In particular, when the utility functionals are both quasi-concave and quasi-concvex, then there is an equilibrium in dominant strategies where each bidder continues to bid if and only if the prevailing price is smaller than his value. In the case of quasi-concavity it is shown that, in equilibrium, each bidder has a value such that he continues with positive probability up to it, and withdraws after that.