| Article ID: | iaor19952158 |
| Country: | Switzerland |
| Volume: | 55 |
| Issue: | 1 |
| Start Page Number: | 471 |
| End Page Number: | 487 |
| Publication Date: | May 1995 |
| Journal: | Annals of Operations Research |
| Authors: | Gaul Wolfgang, Wartenberg Frank, Baier Daniel |
The authors present knowledge-based support for positioning analysis applications. It is shown how knowledge about user wishes, positioning analysis objectives, and the input/output behavior of methods can be combined in order to provide substantial support for the analysis of survey data. The authors describe how such knowledge is represented and processed in the knowledge-based marketing data analysis system WIMDAS-PS (WIssensbasiertes Marketing-DatenAnalyse-System zur Positionierungs- und Segmentierungsanalyse) and use a sample consultation session for demonstration purposes.