| Article ID: | iaor1989272 |
| Country: | Switzerland |
| Volume: | 19 |
| Start Page Number: | 103 |
| End Page Number: | 113 |
| Publication Date: | May 1989 |
| Journal: | Annals of Operations Research |
| Authors: | Loomes Graham |
A basic and distinctive prediction of regret theory is that certain variations in the juxtaposition of the consequences of alternative actions will tend to affect preferences between them in a particular way. This paper presents a body of experimental evidence which tests that prediction.