Creativity in MS/OR: Training for creativity-Findings in a European context

In past columns I have described many fundamental principles of creative thinking. These include the abilities to find new and important problems, solve them creatively, and gain acceptance for novel ideas. Creativity training for business practitioners has been performed for dozens of years. In this contributed column, Tudor Rickards and Christian De Cock of the Manchester Business School (MBS) provide an overview of these initiatives and, in particular, their efforts at MBS to assess the impacts of creativity training. They describe their findings and present some conclusions and advice from which we all can benefit. James R. Evans (University of Cincinnati).