Subcontracting versus capacity expansion and the impact on pricing of services

The strategic trade-offs between acquiring new capacity subcontracting (or leasing) capacity are explored for service environments characterized by rapid technological improvement or highly seasonal demand. Reflecting the focus on service-sector organizations, it is assumed that demand cannot be met from inventory. Furthermore, the critical impact that subcontracting has on a firm’s competitive pricing policy is examined. The analysis presented is of particular relevance for firms in price-competitive industries such as telecommunications, information services, or health care, because subcontracting capacity represents an alternative to acquiring costly new capacity which may soon become obsolete or unnecessary. It is shown that the optimal price charged is based on the higher of the two operating costs incurred (internal unit cost or unit cost of subcontracting). It is also shown that as a consequence of subcontracting to maximize profit, the optimal price charged is never reduced and may increase.