Forecasting retail sales and dealer inventories: A simulation and decision support system

Forecasting retail sales and dealer inventories: A simulation and decision support system

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Article ID: iaor199526
Country: United States
Volume: 61
Issue: 4
Start Page Number: 269
End Page Number: 275
Publication Date: Oct 1993
Journal: ACM SIGPLAN Notices
Authors: ,
Keywords: simulation: analysis, retailing
Abstract:

A simulation model for forecasting retail sales and dealer inventories is presented. The model is based on the average time in distribution (ATD), a new statistic calculated from warranty cards returned by customers after purchasing a product. While warranty card returns are highly random both in number and arrival rate, the ATD is a relatively stable indicator rarely used in forecasting. Sales and inventories are generated by fitting their estimated ATDs to warranty cards. A decision support system, incorporating the simulation model as well as the standard components database, model base, user interface, report and graph facilities is outlined and discussed.

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