Article ID: | iaor1988968 |
Country: | Netherlands |
Volume: | 38 |
Issue: | 3 |
Start Page Number: | 350 |
End Page Number: | 357 |
Publication Date: | Feb 1989 |
Journal: | European Journal of Operational Research |
Authors: | Merist Tarja |
The paper discusses the advantages and disadvantages of the multiple scenario approach in relation to traditional strategic planning a turbulent environment. It describes the procedures developed at the Turku School of Economics and discusses the results of a survey to explore the differences between companies which do and do not use scenarios.