Not forecasts but multiple scenarios when coping with uncertainties in the competitive environment

Not forecasts but multiple scenarios when coping with uncertainties in the competitive environment

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Article ID: iaor1988968
Country: Netherlands
Volume: 38
Issue: 3
Start Page Number: 350
End Page Number: 357
Publication Date: Feb 1989
Journal: European Journal of Operational Research
Authors:
Abstract:

The paper discusses the advantages and disadvantages of the multiple scenario approach in relation to traditional strategic planning a turbulent environment. It describes the procedures developed at the Turku School of Economics and discusses the results of a survey to explore the differences between companies which do and do not use scenarios.

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