| Article ID: | iaor19942158 |
| Country: | India |
| Volume: | 19 |
| Issue: | 1 |
| Start Page Number: | 3 |
| End Page Number: | 13 |
| Publication Date: | Jan 1994 |
| Journal: | Vikalpa |
| Authors: | Nelson James E. |
This paper focuses on four models or views of competition-economic, biological, globalization, and social-psychological. Each model helps understand competition as a complex social and individual phenomenon and draws strategic implications for marketing managers.