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Keyword: scanner data
Found
8 papers
in total
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Observed and unobserved preference heterogeneity in brand-choice models
2006,
Horsky Dan
This paper extends the scanner-based choice literature by explicitly incorporating...
Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity
2000,
Lattin James M.
Recent work in marketing has drawn on behavioral decision theory to advance the notion...
Asymmetric wholesale pricing: Theory and evidence
2006,
Bergen Mark E.
Asymmetric pricing or asymmetric price adjustment is the phenomenon where prices rise...
Price uncertainty and consumer search: A structural model of consideration set formation
2003,
Srinivasan Kannan
We offer an econometric framework that models consumer's consideration set formation...
Enriching scanner panel models with choice experiments
2003,
Andrews Rick L.
This research examines the methods, viability, and benefits of pooling scanner panel...
The additive risk model for purchase timing
2004,
Seetharaman P.B.
This paper proposes the Additive Risk Model (ARM), first used by Aalen, to explain...
A marketing category management system: A decision support system using scanner data
1998,
Klein Gary
Point-of-sale scanner data provide a unique opportunity for analyzing consumer package...
Forecasting performance of market share models: An assessment, additional insights, and guidelines
1994,
Kumar V.
The research provides an assessment of the relevant literature on market share models...
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