A typology for frontline employee adaptability to gain insights in service customisation: a viewpoint
The complexity of service customisation has been recognised in the service marketing...
Production planning with flexible customization using a branch-price-cut method
Ng Tsan Sheng Adam
We consider a production planning problem of an assembly item, where each component of...
A competitive model of customization with lead-time effects
In this article, we study the competitive interactions between a firm producing...
Mass Customization vs. Mass Production: Variety and Price Competition
We study competition between two multiproduct firms with distinct production...
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