Keyword: loyalty programs

Found 8 papers in total
Exploring the effect of e-WOM participation on e-Loyalty in e-commerce
Exploring the effect of e-WOM participation on e-Loyalty in e-commerce
2013,
The idea behind the concept of Electronic Word of Mouth (e‐WOM) is very...
How should revenue management feel about frequent flyer programs?
How should revenue management feel about frequent flyer programs?
2013,
Frequent Flyer Programs (FFPs) were invented to encourage customer loyalty by...
Do status levels in loyalty programmes change customers’ willingness to pay?
Do status levels in loyalty programmes change customers’ willingness to pay?
2012,
This article examines the effects of loyalty programme membership, promotion and...
User switching of information technology: A theoretical synthesis and empirical test
User switching of information technology: A theoretical synthesis and empirical test
2012,
As competing technological choices emerge in the marketplace, an inevitable...
Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross‐country study
Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross‐country study
2012,
Many research papers have been published on the effect of customer satisfaction and...
The Influence of After‐Sales Service Determinants on Brand Loyalty Within the Premium Automotive Industry: An Empirical Comparison of Three Countries
The Influence of After‐Sales Service Determinants on Brand Loyalty Within the Premium Automotive Industry: An Empirical Comparison of Three Countries
2012,
This study examines the influence of after‐sales service determinants on brand...
Adoption and loyalty toward low cost carriers: The case of Taipei–Singapore passengers
Adoption and loyalty toward low cost carriers: The case of Taipei–Singapore passengers
2013,
This study explores the determinants for the duration of airline passengers to adopt a...
Brand loyalty programs: Are they shams?
Brand loyalty programs: Are they shams?
2005,
Brand loyalty and the more modern topics of computing customer lifetime value and...
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