Keyword: product launch

Found 4 papers in total
Resources, supplier investment, product launch advantages, and first product performance
Resources, supplier investment, product launch advantages, and first product performance
2011,
We find that it is beneficial for a new venture to involve suppliers in production of...
Appropriateness and impact of platform-based product development
Appropriateness and impact of platform-based product development
2001,
In their quest to manage the complexity of offering greater product variety, firms in...
Product development decisions: A review of the literature
Product development decisions: A review of the literature
2001,
This paper is a review of research in product development, which we define as the...
The idea itself and the circumstances of its emergence as predictors of new product success
The idea itself and the circumstances of its emergence as predictors of new product success
2001,
In view of the distressingly low rate of success in new product introduction, it is...
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