Keyword: brand choice

Found 7 papers in total
Do status levels in loyalty programmes change customers’ willingness to pay?
Do status levels in loyalty programmes change customers’ willingness to pay?
2012,
This article examines the effects of loyalty programme membership, promotion and...
Identifying Unmet Demand
Identifying Unmet Demand
2011,
Brand preferences and marketplace demand are a reflection of the importance of...
Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: a theoretical and empirical analysis
Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: a theoretical and empirical analysis
2007,
We propose a framework to investigate consumers’ brand choice and purchase...
Brand loyalty programs: Are they shams?
Brand loyalty programs: Are they shams?
2005,
Brand loyalty and the more modern topics of computing customer lifetime value and...
Narrow focusing: Why the relative position of a good in its category matters more than it should
Narrow focusing: Why the relative position of a good in its category matters more than it should
2005,
This research examines whether a low-ranking member in a high-status category (e.g.,...
The effect of explicit reference points on consumer choice and online bidding behavior
The effect of explicit reference points on consumer choice and online bidding behavior
2005,
Sellers often explicitly suggest to buyers that they compare one option to other...
A flexible brand choice model based on neural net methodology
A flexible brand choice model based on neural net methodology
2002,
Brand choice models as a rule have a linear (deterministic) utility function, i.e....
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