Journal: Journal of Marketing Science

Found 2 papers in total
A dynamic analysis of market response with joint space mapping
A dynamic analysis of market response with joint space mapping
2004,
We propose a model for joint space market response analysis incorporating the...
Expanding product space and the formation of preferential decision rules: An evolutionary process of products and consumer preferences
Expanding product space and the formation of preferential decision rules: An evolutionary process of products and consumer preferences
2002,
Faced with an expanding product space driven by production innovation, consumers have...
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