Journal: Journal of Sport Management

Found 3 papers in total
The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor
The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor
1998,
Sponsorship has become a major source of funding for special and on-going sporting...
Estimating managerial efficiency: The case of college basketball coaches
Estimating managerial efficiency: The case of college basketball coaches
1996,
Data envelopment analysis, a linear programming technique, is used to estimate an...
Play calling strategy in American football: A game-theoretic stochastic dynamic programming approach
Play calling strategy in American football: A game-theoretic stochastic dynamic programming approach
1999,
This manuscript presents a model to assist in the determination of optimal American...
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