Journal: Journal of Marketing

Found 4 papers in total
Marketing Under Uncertainty: The Logic of an Effectual Approach
Marketing Under Uncertainty: The Logic of an Effectual Approach
2009,
How do people approach marketing in the face of uncertainty, when the product, the...
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
2009,
This article describes an investigation of the American Girl brand that provides a...
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
2009,
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral...
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
2009,
Amid growing competition, retailers are increasingly interested in more effective...
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