Journal: Journal of International Consumer Marketing

Found 3 papers in total
Forecasting home appliances sales incorporating adoption and replacement
Forecasting home appliances sales incorporating adoption and replacement
2000,
Empirical research on diffusion of consumer durable goods has mostly focused on...
A structural equation modelling approach for assessing the dimensions of the optimum stimulation level
A structural equation modelling approach for assessing the dimensions of the optimum stimulation level
2000,
The current scales for assessing the exploratory tendency of consumers are mainly...
Reducing the out-of-stock costs in a developing retailer sector
Reducing the out-of-stock costs in a developing retailer sector
2004,
Because of the unavailability of sufficient distribution systems and technology in...
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