Sun Monic

Monic Sun

Information about the author Monic Sun will soon be added to the site.
Found 3 papers in total
Ad Revenue and Content Commercialization: Evidence from Blogs
2013
Many scholars argue that when incentivized by ad revenue, content providers are more...
Optimal Search for Product Information
2012
Consumers often need to search for product information before making purchase...
How Does the Variance of Product Ratings Matter?
2012
This paper examines the informational role of product ratings. We build a theoretical...
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