Winer Russell S.

Russell S. Winer

Information about the author Russell S. Winer will soon be added to the site.
Found 4 papers in total
Planning marketing-mix strategies in the presence of interaction effects
Planning marketing-mix strategies in the presence of interaction effects
2005
Companies spend millions of dollars on advertising to boost a brand's image and...
Market response models: econometric and time series analysis, 2nd ed
Market response models: econometric and time series analysis, 2nd ed
2003
Endogeneity in brand choice models
Endogeneity in brand choice models
1999
Applications of random utility models to scanner data have been widely presented in...
Judgmental forecasts in a competitive environment: Rational vs. adaptive expectations
Judgmental forecasts in a competitive environment: Rational vs. adaptive expectations
1990
In a competitive environment, judgmental forecasts or expectations affect not only a...
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