Gunkel Marjaana

Marjaana Gunkel

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Found 1 papers in total
The Influence of After‐Sales Service Determinants on Brand Loyalty Within the Premium Automotive Industry: An Empirical Comparison of Three Countries
The Influence of After‐Sales Service Determinants on Brand Loyalty Within the Premium Automotive Industry: An Empirical Comparison of Three Countries
2012
This study examines the influence of after‐sales service determinants on brand...
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