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Yonggui Wang
Information about the author Yonggui Wang will soon be added to the site.
Found
2 papers
in total
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Customer participation in virtual brand communities: The self-construal perspective
2015
By introducing the self‐construal theory to the virtual brand community...
Testing the moderating effects of toolkits and user communities in personalization: The case of social networking service
2013
Firms are increasingly seen to provide customization tools for customers to...
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