Murthi B P S

B P S Murthi

Information about the author B P S Murthi will soon be added to the site.
Found 2 papers in total
Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation
Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation
2015
We consider the problem of optimally allocating contiguous rectangular presentation...
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
2013
Current models of customer lifetime value (CLV) consider the discounted value of...
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