Cheung Christy M K

Christy M K Cheung

Information about the author Christy M K Cheung will soon be added to the site.
Found 4 papers in total
User switching of information technology: A theoretical synthesis and empirical test
User switching of information technology: A theoretical synthesis and empirical test
2012
As competing technological choices emerge in the marketplace, an inevitable...
Harnessing collective intelligence of Web 2.0: group adoption and use of Internet‐based collaboration technologies
Harnessing collective intelligence of Web 2.0: group adoption and use of Internet‐based collaboration technologies
2012
Along with the advent of Web 2.0, mass collaboration is of paramount importance in...
The impact of electronic word‐of‐mouth communication: A literature analysis and integrative model
The impact of electronic word‐of‐mouth communication: A literature analysis and integrative model
2012
The notion of electronic word‐of‐mouth (eWOM) communication has received...
What drives consumers to spread electronic word of mouth in online consumer‐opinion platforms
What drives consumers to spread electronic word of mouth in online consumer‐opinion platforms
2012
The advance of the Internet facilitates consumers to share and exchange...
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