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Noi Sian Koh
Information about the author Noi Sian Koh will soon be added to the site.
Found
2 papers
in total
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Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales
2014
We develop a multiple equation model to examine the inter‐relationships between...
Manipulation of online reviews: An analysis of ratings, readability, and sentiments
2012
As consumers become increasingly reliant on online reviews to make purchase decisions,...
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