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Jeewon Cho
Information about the author Jeewon Cho will soon be added to the site.
Found
2 papers
in total
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The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models*
2015
This article explores the theoretical underpinnings of the dissonance framework in...
The effect of pre‐ and post‐service performance on consumer evaluation of online retailers
2012
This study examines the effect of consumers' pre‐ and post‐service...
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