Joseph Kissan

Kissan Joseph

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Found 2 papers in total
Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance
2017
Despite growing interest in various facets of the position of chief marketing officer...
Forecasting abnormal stock returns and trading volume using investor sentiment: Evidence from online search
2011
We examine the ability of online ticker searches (e.g. XOM for Exxon Mobil) to...
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