Goh Khim-Yong

Khim-Yong Goh

Information about the author Khim-Yong Goh will soon be added to the site.
Found 3 papers in total
Privacy and Marketing Externalities: Evidence from Do Not Call
Privacy and Marketing Externalities: Evidence from Do Not Call
2015
If not well targeted, advertising and direct marketing inflict nuisance and...
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
2013
Despite the popular use of social media by consumers and marketers, empirical research...
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
2011
Despite annual expenditures on public relations exceeding $19.42 billion, U.S....
Papers per page: