Danaher Peter J.

Peter J. Danaher

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Found 7 papers in total
Modeling page views across multiple websites with an application to Internet reach and frequency prediction
Modeling page views across multiple websites with an application to Internet reach and frequency prediction
2007
In this study, we develop a multivariate generalization of the negative binomial...
Optimal pricing of new subscription services: Analysis of a market experiment
Optimal pricing of new subscription services: Analysis of a market experiment
2002
There are now available a number of new subscription services that comprise a dual...
A comparison of online and offline consumer brand loyalty
A comparison of online and offline consumer brand loyalty
2003
In this study we compare consumer brand loyalty in online and traditional shopping...
Determining the optimal return on investment for an advertising campaign
Determining the optimal return on investment for an advertising campaign
1996
In this paper we adopt the point of view that advertising is an investment, and...
Comparing naive with econometric market share models when competitors’ actions are forecast
Comparing naive with econometric market share models when competitors’ actions are forecast
1994
While econometric market share models have been shown to be useful to managers as...
Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results
Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results
1992
While econometric market share models have been shown to be useful to managers as...
Optimizing response functions of media exposure distributions
Optimizing response functions of media exposure distributions
1991
The object of this paper is to show how to maximize the expected response of an...
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