Trusov Michael

Michael Trusov

Information about the author Michael Trusov will soon be added to the site.
Found 1 papers in total
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
2011
Many online shoppers initially acquired through paid search advertising later return...
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