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Jan-Benedict E M Steenkamp
Information about the author Jan-Benedict E M Steenkamp will soon be added to the site.
Found
2 papers
in total
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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
2013
One central business activity that companies increasingly outsource is the information...
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
2011
The critical role of research and development (R&D) and advertising in the...
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48 Papers
