Shah Denish

Denish Shah

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Found 1 papers in total
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
2011
A variable annuity is a popular product for investing retirement income. However,...
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