Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Alan Simpson
Information about the author Alan Simpson will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
2011
This paper describes the use of a marketing science model by Jetstar, a subsidiary of...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
