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Juan L Nicolau
Information about the author Juan L Nicolau will soon be added to the site.
Found
2 papers
in total
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The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case
2012
The objective of this article is to analyze the effect of winning the FIFA World Cup...
The decision to raise firm value through a sports‐business exchange: How much are Real Madrid’s goals worth to its president’s company’s goals?
2011
Global brands emerging from the world of sports are becoming commonplace, and firms...
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