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Carl F Mela
Information about the author Carl F Mela will soon be added to the site.
Found
2 papers
in total
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Zooming In on Choice: How Do Consumers Search for Cameras Online?
2016
We describe online consumers’ search behavior for differentiated durable goods...
A Dynamic Model of Sponsored Search Advertising
2011
Sponsored search advertising is ascendant–Forrester Research reports...
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