Rutz Oliver J

Oliver J Rutz

Information about the author Oliver J Rutz will soon be added to the site.
Found 3 papers in total
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
2011
Many online shoppers initially acquired through paid search advertising later return...
A Dynamic Model of the Effect of Online Communications on Firm Sales
A Dynamic Model of the Effect of Online Communications on Firm Sales
2011
Interpersonal communications have long been recognized as an influential source of...
The Evolution of Internal Market Structure
The Evolution of Internal Market Structure
2011
We present a dynamic factor‐analytic choice model to capture evolution of brand...
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