Iyengar Raghuram

Raghuram Iyengar

Information about the author Raghuram Iyengar will soon be added to the site.
Found 5 papers in total
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis–A Sparse Learning Approach
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis–A Sparse Learning Approach
2017
Consumers’ preferences can often be represented using a multimodal continuous...
Social Contagion in New Product Trial and Repeat
Social Contagion in New Product Trial and Repeat
2015
The notion of peer influence in new product adoption or trial is well accepted. We...
Opinion Leadership and Social Contagion in New Product Diffusion
Opinion Leadership and Social Contagion in New Product Diffusion
2011
We study how opinion leadership and social contagion within social networks affect the...
Rejoinder–Further Reflections on Studying Social Influence in New Product Diffusion
Rejoinder–Further Reflections on Studying Social Influence in New Product Diffusion
2011
Building on the commentaries on our work, we make additional suggestions for future...
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
2011
We show both analytically and through Monte Carlo simulations that applying standard...
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