Ban Masataka

Masataka Ban

Information about the author Masataka Ban will soon be added to the site.
Found 2 papers in total
Multivariate Time Series Model with Hierarchical Structure for Over-Dispersed Discrete Outcomes
Multivariate Time Series Model with Hierarchical Structure for Over-Dispersed Discrete Outcomes
2014
In this paper, we propose a multivariate time series model for over‐dispersed...
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
2011
The nature of the effect of media advertising on brand choice is investigated in two...
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