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Remica Aggarwal
Information about the author Remica Aggarwal will soon be added to the site.
Found
2 papers
in total
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Optimal duration of advertising campaigns for successive technology generations using innovation diffusion theory
2017
Global market and tough competition compels a firm to continuously conceive new ideas...
Optimal media planning for multi‐products in segmented market
2011
Promotion is an essential stage of any product life cycle. All firms either concerned...
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