Babin Barry J

Barry J Babin

Information about the author Barry J Babin will soon be added to the site.
Found 1 papers in total
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
2011
On the theoretical side, this paper characterizes qualitatively optimal advertising...
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