SeyedEsfahani Mir Mehdi

Mir Mehdi SeyedEsfahani

Information about the author Mir Mehdi SeyedEsfahani will soon be added to the site.
Found 1 papers in total
A game theoretic approach to coordinate pricing and vertical co‐op advertising in manufacturer–retailer supply chains
2011
Vertical cooperative (co‐op) advertising is a marketing strategy in which the...
Papers per page: