Berger Paul D.

Paul D. Berger

Information about the author Paul D. Berger will soon be added to the site.
Found 7 papers in total
The optimal use of standby suppliers: A decision-analysis approach
The optimal use of standby suppliers: A decision-analysis approach
2005
Today's supply chains are becoming not only more efficient, with the aid of advanced...
How many suppliers are best? A decision-analysis approach
How many suppliers are best? A decision-analysis approach
2004
As more supply chains are becoming dependent upon suppliers, an interruption of supply...
Business school research: bridging the gap between producers and consumers
Business school research: bridging the gap between producers and consumers
2002
There has been a great deal of continuing discussion concerning the seemingly...
The allocation of promotion budget to maximize customer equity
The allocation of promotion budget to maximize customer equity
2001
Since the early 1980s, the concept of relationship marketing has gained increased...
The impact of prospect theory based framing tactics on advertising effectiveness
The impact of prospect theory based framing tactics on advertising effectiveness
1998
Among the most important decisions managers make is the determination of the most...
Modelling cooperative advertising decisions in franchising
Modelling cooperative advertising decisions in franchising
1996
Advertising fee decisions in franchise systems are a frequent source of conflict...
The impact of risk attitude on the optimal compensation plan in a multi-product situation
The impact of risk attitude on the optimal compensation plan in a multi-product situation
1991
This paper examines the role of uncertainty and risk in determining the optimal...
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