Subramanian Upender

Upender Subramanian

Information about the author Upender Subramanian will soon be added to the site.
Found 2 papers in total
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites
2016
Daily deal websites help small local merchants to attract new consumers. A strategy...
Competitive Consequences of Using a Category Captain
Competitive Consequences of Using a Category Captain
2010
Many retailers designate one national brand manufacturer in each product category as a...
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