Rao Vithala R

Vithala R Rao

Information about the author Vithala R Rao will soon be added to the site.
Found 5 papers in total
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
2016
Past research has primarily focused on what happens after a merger. This research...
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach
2013
In this paper, we examine trade promotion decisions in manufacturer–retailer...
Supply chains in the presence of store brands
Supply chains in the presence of store brands
2013
Increased competition from store brands is forcing manufacturers to re‐evaluate...
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
2011
We study how multiattribute product choices are affected by peer influence. We propose...
Timing decisions of new product preannouncement and launch with competition
Timing decisions of new product preannouncement and launch with competition
2011
We develop a game-theoretic model to study the timing of new product preannouncement...
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