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Harald J van Heerde
Information about the author Harald J van Heerde will soon be added to the site.
Found
2 papers
in total
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Estimating Cannibalization Rates for Pioneering Innovations
2010
To evaluate the success of a new product, managers need to determine how much of its...
Return on roller coasters: A model to guide investments in theme park attractions
2010
Despite the economic significance of the theme park industry and the huge investments...
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