Liu Hongju

Hongju Liu

Information about the author Hongju Liu will soon be added to the site.
Found 4 papers in total
Promotion Spillovers: Drug Detailing in Combination Therapy
Promotion Spillovers: Drug Detailing in Combination Therapy
2017
This paper examines the spillover effects of promotions when products from different...
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications
2016
The practice of detailing in the marketing of prescription drugs is undergoing...
Price Dispersion and Loss‐Leader Pricing: Evidence from the Online Book Industry
Price Dispersion and Loss‐Leader Pricing: Evidence from the Online Book Industry
2013
In this paper, we develop a theoretical model to analyze the pricing strategies of...
Complementarities and the demand for home broadband internet services
Complementarities and the demand for home broadband internet services
2010
Before the deregulation of digital subscriber line (DSL) services by the Federal...
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